Sometimes you just have to quote from the press release.
"On December 20th, Americans nationwide had the opportunity to vote online to raise funds for five national pet-related charities. Over the course of the day, Purina ONE beyOnd donated $200,000 total to the charities and the online voting determined how much of the monetary pool each charity would receive.
Well, the results are in and here is the breakdown of how much each nonprofit will receive as a result of the online voting:
In case you don't know, this campaign got celebrities and street teams to approach consumers and invite them to select a nonprofit organization from a list of options, which included a variety of pet and people-related charities, to receive a $5,000 donation in their name from Purina ONE beyOnd. The teams also provided each with a $500 gift card to allow them to spread goodness as they thought best. In addition, people visited the Facebook page to vote on five national pet charities, to determine the amount each would receive from the one million dollar “pot.”
Think of it as an early holiday present for the pups and kitties at these shelters! Now, that's a story worth reporting!