It doesn't get better than this. PurinaCare® Pet Health Insurance has just created a "Groups Benefits Department" that will offer employers and associations group discounts for providing their employees and members with pet health insurance.

A bold, forward move that needs to be applauded, don't you think? I do. According to the press release I found via Google alerts, "Pet insurance is a coverage program designed to pick up the tab on the high cost of vet bills." Got it? The "high cost of vet bills"...which is another way of saying, a great way to take care of your dog or cat when he or she is ill with an on-going medical problem or in an accident that requires extensive surgery and/or medical care.

It's not hard to believe the report by the American Pet Products Manufacturers Association that says, "...last year dog owners spent $785 on average on vet bills, while cat owners spent $516." More studies show that despite the recession, 80 percent of pet owners continue to spend the same level of money on their furry friends. Why? Because pets have become part of the family.

I know that at my house, Wabby is my heart. (and she knows it!) My daughter treats Twiggy just like a member of the family and didn't hesitate to take care of Twiggy's broken leg when it happened last year. We not only grow attached to our pets as pets, our kids grow attached to them as trusted friends (they share secrets, I think!).

“Our years of experience working with animals have shown that pet owners will go to great lengths to provide the best care for their pets,” says David Goodnight, president and chief operating officer of PurinaCare. “By offering PurinaCare Pet Health Insurance, companies and associations can easily expand their menu of benefits with a high-quality new offering that is growing in demand.”

I so agree. Pet Health Insurance - it's here to stay and it's worth your consideration.