The parallels between the news stories on humans and those on pets we care for reflects a trend that isn't likely to go away anytime soon. Pets play such an important role in our lives - and here are some ways they were a big part of the "news" in 2009, from a PurinaCare® press release just issued:
1. We refused to scrimp on our pets. "Tough decisions in a tough economy" affected us all, and showed a ripple effect on pets. Sadly, the term "economic euthanasia" became a part of our vocabulary as some pet owners made that hard decision because they could not afford the veterinary care their pet needed. Still others had to abandon their pets at local shelters. 
And yet, many of us refused to give in. The overall pet care world actually showed promise over the down economy. As we can see from the number of pets and their people on twitter (my account shows thousands and I know I'm just the tip of the iceberg), people treasure their pets and are stepping up where they can, to help shelters, help the elderly, and help strays.
Read the book "Saved" and you'll see how regular people are making a difference.
2. The Flu - not just a people problem. This year, the Centers for Disease Control reported almost 47 million people were affected with the H1N1 virus, with 9000 deaths reported. Flu also affected our pets, on a smaller scale. The H1N1 virus found its way into the cat population in three states in November and the H3N8, or Dog Flu, surfaced in several dogs across the U.S. Fortunately, vaccines and treatment options were readily available. As always, we recommend calling your vet at the first sign of illness, and maintaining regular vet visits.
3. Human Health Insurance was a prime news story, and in striking similarity, pet health insurance also made the news on a regular basis. While the future of health insurance for us is still in debate, there is growing interest in the value and preventative protection of pet health insurance. More people are discovering that pet health insurance helps them give their pets a true healthy and happy life - without letting their wallet dictate the care the pet receives.
What else is there to say? Oh, we could add something about the First Dog, Bo, a Portuguese Water Dog, and how the Obamas were very careful in choosing him. A testament to the idea that we should all be careful about choosing the right breed or personality to be our "first dog"...
And so, we trot into 2010 with great expectations. No doubt next year will link people and pets together once again. After all, it's a relationship made in heaven! IMHO!